Enabling personalised audience experiences through data and marketing automation
Client: The Royal Danish Theater Work: Marketing automation, System integration, System architecture, Cloud infrastructure, UX- and UI design
The Royal Danish Theater wanted to strengthen audience engagement while modernising its digital ecosystem. Together with NexusOne, the theatre established a scalable marketing automation and data foundation that enables personalised communication, consistent brand experiences, and future growth.
Challenge
Founded in 1748, The Royal Danish Theater is one of Denmark’s most historic cultural institutions. As part of a major digital transformation, we established the marketing automation and data foundation required to support coherent, personalised communication across platforms and brands.
In parallel, we designed a new suite of email templates to ensure that the audience experience is not only data-driven, but also visually consistent and aligned with the theatre’s identity - from first click to final applause.
The Royal Danish Theater was replacing core parts of its digital ecosystem, including ticketing and web platforms. In this context, maintaining stable and relevant audience communication was critical.
Data was fragmented across systems, limiting the ability to activate insights across channels. At the same time, existing communication flows and email designs were not aligned with the future setup, resulting in inconsistencies in both messaging and user experience.
The challenge was therefore twofold: to unify and activate data across platforms, while elevating the quality and consistency of audience-facing communication.
Solution
We built a cohesive marketing automation in Agillic and data setup, combined with a redesigned communication layer.
This included:
Designing a scalable and future-proof data model to unify audience data across platforms and brands
Establishing and supporting integrations to ensure stable and consistent data flows
Implementing and configuring Agillic to enable real-time activation of audience data
Rebuilding and optimising communication flows based on audience behaviour and lifecycle
Designing and developing modular email templates, ensuring consistent UX/UI and alignment with the theatre’s visual identity
The email framework was built for flexibility and personalisation, enabling teams to create relevant communication while maintaining a strong and recognisable brand experience.
This foundation enables The Royal Danish Theater to activate audience insights effectively and deliver a more cohesive, intuitive and engaging experience across touchpoints - from first interaction to the final performance on stage and beyond.
"We needed a partner who could guide us with best practices and help us build a solution that was robust, scalable, and future-proof. We found exactly that in NexusOne."
Anna Reinhard Danchell,
Head of Digital Customer Relations, Analytics & Planning.
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Let’s talk and find the right solution for you
Nina Hørlyk Langkilde
CCO & Partner
nina@nexusone.dk
+45 53 60 34 00
Villy Gravengaard
CEO & Partner
villy@nexusone.dk
+45 20 85 93 90
Jonas Brock
CTO, Partner
jonas@nexusone.dk
+45 51 39 30 50