EDC streamlines lead management with a self-service integration
Client: EDC Work: System architecture, System integration, Microsoft Azure, and Tailored self-service platform
Together with NexusOne, EDC developed a tailored self-service platform that provides its marketing team with control over an integration between Meta and its CRM system. The result is simple: new campaign forms can be launched in just a few clicks, without waiting for external developers.
Challenge
As part of its ambitious digital strategy, EDC actively uses social media to generate new business. Through lead generation campaigns on Meta, EDC collects information about homeowners considering selling their property and routes the leads directly to the appropriate estate agent through its CRM system.
The connection between Meta and the CRM relies on a custom-built integration. However, new campaigns often require additional customer information, and therefore new fields in the Meta lead form.
Previously, any change meant that the integration had to be reconfigured before the new data could be transferred securely to the CRM system. This added an unnecessary extra step to the campaign development flow, which slowed social media activity and created a dependency on external developers.
Solution
NexusOne developed a custom self-service platform that provides EDC's marketing team with more control over the integration. Through an intuitive interface, the team can configure new Meta form fields and map them directly to the CRM — without writing code or involving developers.
The solution is hosted in Microsoft Azure and secured through a predefined authentication key, ensuring that only authorised employees have access. This combines ease of use with the security and reliability required for CRM integrations.
Result
EDC can now launch new lead generation campaigns much faster and with significantly greater flexibility. In just a few clicks, the marketing team can update integrations and transfer new form fields directly to the CRM, dramatically reducing the time from campaign idea to launch.
At the same time, EDC has reduced its reliance on external consultants, lowering operational costs while increasing internal agility. The solution demonstrates how a focused technical improvement can eliminate everyday bottlenecks and deliver lasting business value.
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Let’s talk and find the right solution for you
Nina Hørlyk Langkilde
CCO & Partner
nina@nexusone.dk
+45 53 60 34 00
Villy Gravengaard
CEO & Partner
villy@nexusone.dk
+45 20 85 93 90
Jonas Brock
CTO, Partner
jonas@nexusone.dk
+45 51 39 30 50