High-flying loyalty program powered by real-time data

Client: Air Greenland Work: Concept development, Visual identity, UX/UI design, App development, Omnichannel ecosystem, Data integration, Marketing automation

A family of four stands outdoors on an airport tarmac with a snow-covered mountain landscape and a red helicopter in the background, all dressed in winter clothing.

With Club Timmisa, Air Greenland delivers real-time, personalised updates that enhance the travel experience and strengthen customer loyalty.

Challenge

With market liberalisation on the horizon, Air Greenland faced increasing competition. To remain passengers’ “Trusted Travel Partner”, the airline needed to strengthen customer loyalty and engagement. The goal was to deliver a seamless and personalised travel experience—before, during and after each journey—while consolidating data across multiple systems.

Solution

The answer was Club Timmisa, a real-time, data-driven loyalty program and customer universe. Built as an omnichannel ecosystem on Azure with Agillic as the execution engine, the platform integrates data from CRM, ERP, Amadeus ticketing, the app and other specialised systems. By consolidating data from previously siloed sources, Air Greenland can now act proactively on insights, delivering timely and relevant communication to travellers.

Through the Club Timmisa app, passengers receive live updates on flights, reservations and personalised offers, as well as local tips such as taxi numbers in their arrival city. The app has become an indispensable travel companion, providing both convenience and added value.

Result

Air Greenland has transformed its customer experience with real-time communication and personalised engagement across 60 destinations. Customers are only presented with the most relevant and up-to-date information, leading to higher satisfaction and stronger loyalty. The omnichannel setup has given Air Greenland a unified view of its passengers’ needs and behaviours, and the ability to act on insights instantly.

With Club Timmisa 2.0, the airline has lifted its loyalty program to new heights—creating more touchpoints, more relevance, and more trust in every interaction.

Two smartphone screens displaying a flight booking app with red and blue interface. One screen shows a check-in prompt with a picture of two flight attendants, while the other screen displays flight information, a QR code, and navigation icons.

“From a traditional setup with generic newsletters, we have now taken our customer communication to an entirely new level. We can segment and create relevance for each individual, and we can target information, offers and services – before, during and after the journey.”

Katja Vahl, Marketing & E-Business Manager, Air Greenland

A smiling pilot in a uniform standing outdoors near an airport runway, with a blue sky and clouds in the background.
A laptop on a white table displaying a webpage about experiences in Greenland, featuring categories like nature, sports, culture, and wildlife, with images and descriptions of activities such as hiking, kayaking, whale watching, and dog sledding.

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