A Complex operation demands cohesive customer insight
Client: Dagrofa Foodservice Work: Microsoft Dynamics365 CRM, Data platform, Azure integrations, Process optimization
Dagrofa Foodservice has built a data-driven backbone that unifies customer data and processes across systems. With Dynamics 365, a SQL data platform and Azure integrations, the company now operates with a 360° customer view—driving efficiency, better service, and stronger customer relationships.
Challenge
Dagrofa Foodservice serves a broad customer base—from small cafés to Michelin-starred restaurants—across 29 Cash & Carry stores and a nationwide distribution network. With over 35,000 unique SKUs, the company needed a unified way to manage customer data, streamline quoting, and ensure consistent processes across its digital ecosystem. Fragmented data handling and manual workflows stood in the way of delivering a 360-degree view of customers and efficient service.
Solution
In collaboration with NexusOne, DGFS built a data-driven backbone for sales and service. At the core is Dynamics 365 CE Sales, acting as the central hub for all customer master data. This CRM is integrated with a SQL-based data platform, enabling seamless two-way data exchange across systems, and an Azure-based event-driven integration framework for near real-time synchronization.
The solution standardizes process management within CRM—from lead capture to quoting and ongoing customer development—ensuring that every interaction is powered by up-to-date customer insights. The modular, integration-first approach also allows new business areas to be connected quickly, supporting future innovation and scalability.
Result
Dagrofa Foodservice now operates with a true 360-degree customer view. Sales consultants can deliver faster, more relevant offers, improving customer experiences and strengthening long-term relationships. Data is controlled, enriched, and shared consistently across teams, while standardized integrations ensure stability and speed when scaling.
The outcome is an IT foundation that transforms complex operations into cohesive workflows—driving efficiency, customer satisfaction, and competitive strength.
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Nina Hørlyk Langlide
CCO & Partner
nina@nexusone.dk
+45 53 60 34 00
Villy Gravengaard
CEO & Partner
villy@nexusone.dk
+45 20 85 93 90
Jonas Brock
CTO, Partner
jonas@nexusone.dk
+45 51 39 30 50
