A modern website to match a modern payroll solution

Client: Danløn Work: Information Architecture, Design Systems, UX/UI design, Digital customer journeys

Screenshot of the Danløn website showing sections about employee management apps, automatic salary payments, free CPR posters, and a video featuring a young man in a suit standing in front of a plant shelf in an office setting.

Danløn’s new website reflects its brand promise of simplicity and trust. With a modern design, clearer navigation and a dedicated knowledge hub, the site improves customer journeys and strengthens conversions.

Challenge

Danløn, one of Denmark’s leading payroll solutions, needed a modern website to reflect its position in the market. The old site was text-heavy, visually outdated, and difficult to navigate. It didn’t effectively communicate the product’s simplicity and value, nor did it support Danløn’s ambition to engage SMEs with accessible HR and payroll services.

Solution

Together with Danløn, we redesigned the website from the ground up. The new design puts clarity and usability first: simplified navigation, a clean and modern visual identity, and a structure that makes it easy for potential customers to find the right information—whether about features, pricing, or HR resources. The site is optimised for conversion with clear calls-to-action and integrates seamlessly with Danløn’s broader digital ecosystem. A new content hub with blogs, guides and articles positions Danløn as a trusted knowledge partner for SMEs. The responsive design ensures a smooth experience across devices.

Result

Danløn now has a digital platform that matches its brand promise: simple, safe and affordable payroll. The new site not only highlights Danløn’s value proposition but also improves customer journeys—from initial awareness to sign-up. With a stronger content offering and modern UX/UI, the site increases trust, engagement and conversions—securing Danløn’s position as a market leader.

“Our new website is a key part of our growth strategy. It communicates the straightforward, trustworthy, and innovative experience we want to deliver – making it easier for small businesses to understand our value and for us to turn leads into loyal customers.”

Kia Høier, Head of Marketing at Danløn.

A smiling woman with long brown hair wearing a teal sweater, sitting in a modern office with white walls and large windows.
A digital design system dashboard with sections on colors, icons, patterns, components, and typography. The colors section includes red, black, gray, and white color palettes. The icons section shows shield, folder, phone, graduation cap, documents, group, grid, clock, and monitor icons. The patterns section displays three card tiles with different styles. The components section features button samples with various styles. The typography section illustrates large, medium, and small title examples on a light pink background.
Four smartphones displaying different screens of a work-related app interface. The screens include options for creating a free account, a salary system integration, a low-cost monthly salary plan, and a job search with filters.

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Nina Hørlyk Langlide
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