Looking back at your year with FDM
Client: FDM Work: Concept development, Data analysis, UX/UI, Automated communication
By actively using member data, FDM has created a valuable, personalized summary that strengthens relationships and improves retention.
Challenge
FDM set out to improve membership renewal rates, recognizing that retention is strongest when members clearly see the value of their benefits. The challenge was particularly evident among members who had actually gained significant value from their membership, but were not fully aware of how much it had supported them. Ensuring these members understood and appreciated their benefits became a key priority in strengthening long-term loyalty.
Solution
To address this challenge, FDM created FDM Wrapped — a personalized, data-driven year-in-review designed to make the value of membership both visible and tangible. By analyzing individual member data, the summary highlighted how much each member had saved and which services they had made use of throughout the year. The content was carefully segmented to ensure relevance, visually presented in an engaging format, and distributed via email for maximum reach. In this way, members received a tailored reminder of the concrete benefits they had enjoyed, strengthening their awareness of FDM’s value and encouraging renewal.
Many members received significant value from their membership, but they weren’t always aware of it. This created a challenge for retention at the time of renewal. FDM wanted to make this value visible by actively using existing member data to create a clear, tangible sense of the benefits each member had experienced, ultimately strengthening engagement and loyalty.
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Reach out, we’re always up for a good idea!
Nina Hørlyk Langlide
CCO & Partner
nina@nexusone.dk
+45 53 60 34 00
Villy Gravengaard
CEO & Partner
villy@nexusone.dk
+45 20 85 93 90
Jonas Brock
CTO, Partner
jonas@nexusone.dk
+45 51 39 30 50
