Paychex Europe lays the foundation for international growth
Client: Paychex Europe Work: Digital strategy, Business consulting, Data management, CRM, UX/UI design, Marketing automation, Microsoft Fabric
Paychex Europe is undergoing a fundamental digital transformation to support international growth. With a new cross-functional IT architecture and a unified customer master, the company is now able to deliver personalised, data-driven customer experiences and scale efficiently across markets.
Challenge
Paychex Europe, known for its flexible solutions in payroll, HR, time tracking and workforce management, is on an ambitious international growth journey. Acquisitions are central to this strategy, but the mix of platforms, internal systems, and cultural differences across organisations made digital transformation both an urgent necessity and a complex challenge.
The strategic goal was to create a customer-centric business model. Simple in theory – but in practice, the most comprehensive transformation and investment in the company’s history.
Solution
Based on Paychex Europe’s strategic ambitions, our first task was to analyse the existing system architecture and outline the challenges ahead. The solution became a cross-functional IT architecture with a unified customer master in CRM, ensuring data integration across product platforms and source systems.
Today, Paychex Europe has come far on the journey towards putting the customer at the centre of its digital platforms. In practice, this means data-driven and personalised communication, user-friendly self-service, integration with customer service systems, and seamless dataflows across touchpoints, roles and responsibilities.
The new foundation enables Paychex to scale internationally with confidence – building a connected, customer-centric ecosystem ready for future growth.
“The prerequisite for achieving our growth targets is a fundamental digital transformation, so we have a single view of each customer across all phases and touchpoints. We need 100% control of data – and a nuanced understanding of customer needs in the moment – to deliver relevant and precise responses.”
Henrik Møller, CEO, Paychex Europe
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